Creative Insights

Thoughts, tutorials, and insights about web development and technology—helping your team get great design done at scale.

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Before You Hire a GEO Agency: 4 Green Flags and 5 Red Flags

How to evaluate a GEO agency before you sign. Four green flags, five red flags, and the baseline evidence any credible AI search partner should show you first.

Aug 2, 2026•25 min read

More Insights

What a Wrong-Company Audit Taught Us About AI Visibility

An AI visibility audit can look credible while measuring the wrong company. What one failure taught us about entity resolution and audit integrity.

Jul 31, 2026•22 min read

We Audit AI Visibility for a Living. So We Audited Ourselves.

Can you trust the score an AI visibility tool gives you, tomorrow as well as today? We test our own scoring weekly and audited our whole stack. Here is the proof.

Jul 22, 2026•21 min read

AEO Score Explained: What It Measures and How to Improve It

What is a good AEO score? See what AEO checkers actually measure, how grades work, real data from 59 audits, and the fixes that raise a failing score.

Jul 18, 2026•19 min read

Decision-Stage AI Visibility: The Engines Buyers Ask

Buyers ask AI which option to choose before they reach your site. Decision-stage AI visibility is whether you win that recommendation, not just appear.

Jul 12, 2026•21 min read

What Does Grok Say About Your Brand? We Checked. It Got Ours Wrong.

Grok answers brand questions for 117M monthly users per the SpaceX S-1. We measured what it says, and it got our own brand wrong. Check yours today.

Jul 9, 2026•15 min read

No Brand Controls Its AI Recommendations. Measure This Instead

You cannot control what AI recommends about your brand. Here is why AI answers are volatile by design, and the five things to measure instead.

Jun 28, 2026•20 min read

AI Visibility Is an Evidence Architecture Problem, Not a Content Volume Problem

Publishing more content will not make you visible in AI answers. Evidence architecture, your claims, entities, sources, and structure, is what gets you cited.

Jun 27, 2026•16 min read

A Score You Can Defend: How Radar Scores AI Visibility

Most AI visibility scores are opaque grades you cannot defend. Here is how Radar scores AI visibility in three separated layers, with a trail behind every number.

Jun 25, 2026•17 min read

Google Preferred Sources: The User-Controlled AEO Lever

Google Preferred Sources is the one AI visibility lever your audience controls, not the model. Here is how it works, who qualifies, and how to earn it.

Jun 23, 2026•18 min read

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