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Essential Reading + What’s New

Our most-cited deep dives on AI search visibility, plus what we shipped this month.

Decision-Stage AI Visibility: The Engines Buyers Ask

Decision-Stage AI Visibility: The Engines Buyers Ask

Buyers ask AI which option to choose before they reach your site. Decision-stage AI visibility is whether you win that recommendation, not just appear.

Jul 12, 2026•21 min read
AEO Score Explained: What It Measures and How to Improve It

AEO Score Explained: What It Measures and How to Improve It

What is a good AEO score? See what AEO checkers actually measure, how grades work, real data from 59 audits, and the fixes that raise a failing score.

Jul 18, 2026•19 min read
What Does Grok Say About Your Brand? We Checked. It Got Ours Wrong.

What Does Grok Say About Your Brand? We Checked. It Got Ours Wrong.

Grok answers brand questions for 117M monthly users per the SpaceX S-1. We measured what it says, and it got our own brand wrong. Check yours today.

Jul 9, 2026•15 min read
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