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Brand guidelines v3 · October 2026

From signal to a system you own.

The working manual for the Pixelmojo identity. One narrative, from AI visibility to AI systems you own, carried by one signature, one palette, three typefaces and the official Radar, Vector and Hive marks.

Document
Brand guidelines
Version
v3, October 2026
Supersedes
v2, July 2026, kept as a case study
Narrative
From AI visibility to AI systems you own.
Slogan
AI products you own. Intelligence we maintain.
Flow
Signal → Radar → Vector → Hive → You
Loop
Diagnose → Design → Build → Improve
Official product marks · geometry unchanged since v2

01Signature

The signature signs everything.

The Pixelmojo logo is the corporate signature. It closes every surface the company speaks on, and it signs every product lockup beneath the product name.

On paper · default
On ink

Signature with slogan

AI products you own. Intelligence we maintain.

File
pixelmojo-branding-new.svg, the official artwork. Never retype, redraw or rebuild the wordmark.
Ground
Paper, paper 2 or ink. Never photography, a pattern or a signal colour.
Colour
The artwork's own colours. Never retinted to match a product.
Slogan
Set as a line of type beside or beneath the signature, never inside the artwork.

Product lockups · the product speaks, Pixelmojo signs

Radarby PixelmojoVectorby PixelmojoHiveby Pixelmojo

Mark left, product name beside it, “by Pixelmojo” beneath in mono. The gap between mark and name is one cell of the mark. Never reverse the hierarchy and never drop the signature on a marketing surface.

02Idea and ownership

Visibility is where it starts. Ownership is where it lands.

Pixelmojo's story runs from AI visibility to AI systems you own. Radar reads the signal. Vector and Hive turn it into systems built for one business. Where use ends and ownership begins is part of the brand, so it is drawn the same way everywhere.

You use

Radar

What it is
Pixelmojo's self-service platform.
What you keep
Your report and your plan.
What stays ours
The platform, its tools and the intelligence behind them. Using Radar never transfers ownership of Radar.

You own

Vector and Hive

What it is
A custom build for one business.
What you keep
On a qualifying build, the application code we write for you is handed over.
What stays ours
The intelligence platform underneath: models, orchestration and their upkeep.

AI products you own.The application code of a qualifying Vector or Hive build.

Intelligence we maintain.Radar, and the intelligence platform under every build.

03Palette

Paper and ink carry the page. Signals carry meaning.

Four neutrals do the work of every layout. Three signal colours, one per product, appear only where they explain something. Raw signal colours are never small text.

Core

  • Paper#F3F0E8--paperThe default ground for every page, document and slide.Ink text on paper: 16.45:1.
  • Paper 2#E9E5DA--paper-2The second ground: panels, tables and quiet fills on paper.Ink text on paper 2: 14.88:1.
  • Ink#121212--inkType, rules and the ink sheets that carry system graphics.Paper text on ink: 16.45:1.
  • Ink 2#1A1A1B--ink-2Raised surfaces and diagram tiles inside an ink sheet.Paper text on ink 2: 15.27:1.

Product signals

  • Radar blue#008DCC--radarRadar's signal: scan rings, data strokes and Radar diagrams.3.25:1 on paper, so graphics and large type only. Small text on paper uses #00699F (5.24:1). On ink: 5.07:1.
  • Vector pink#F90B8A--vectorVector's signal, and the active verb in every product mark. One active element per surface.3.39:1 on paper, so graphics only. Small text on paper uses #C4076C (5.13:1). White never sits on raw pink; filled buttons use #D9097A (4.92:1).
  • Hive gold#FDC304--hiveHive's signal: cells, fills and highlights.1.42:1 on paper, so never text or hairlines on paper. Ink on gold: 11.58:1. Small text on paper uses #875D00 (5.13:1).

Text-safe values for each signal live in the global tokens: --primary-ink, --cta-ink and --accent-amber-text. On ink sheets the tokens switch to their ink values automatically.

04Typography

Three faces, fixed jobs.

Archivo speaks and explains, Instrument Serif turns the line, and JetBrains Mono measures. All three load once as global tokens; no other typeface enters the system.

Read the signal.

Face
Archivo Variable
Setting
600 · width 112 · tracking −0.045em
Job
Display and headlines
Token
--font-display

Body copy explains. Short sentences, second person, one idea at a time, so the reader always knows the next move.

Face
Archivo Variable
Setting
400 · 17px base
Job
Body and interface copy
Token
--font-sans

you own.

Face
Instrument Serif Italic
Setting
400 · inside a display line
Job
The turn of a headline: one phrase, never a paragraph
Token
--font-serif

Signal → Radar → Vector → Hive → You

Face
JetBrains Mono
Setting
400 · uppercase · tracking 0.14em
Job
Labels, specs, data and eyebrows
Token
--font-mono

Together

From AI visibility to AI systems you own.

05Product signals

Each product has a signal. Only the marks are logos.

Radar, Vector and Hive keep the official mark geometry from v2, and every mark keeps its pink active verb. Each product also owns a signal colour and a motif that explain what it does in diagrams and data.

Official mark
Signal motif · not a logo

Radar

Signal
Radar blue · #008DCC
Motif
Scan: range rings, one sweep, the blips it finds
Verb
Sweeps
Role
Diagnose. Audits AI visibility, with the evidence for each finding.
Delivery
Pixelmojo's self-service platform. You use it; we run it.
Official mark
Signal motif · not a logo

Vector

Signal
Vector pink · #F90B8A
Motif
Direction: an origin, a vector, its magnitude
Verb
Points
Role
Direct. Qualifies and routes inbound leads.
Delivery
Custom build. On a qualifying build, the application code is handed over.
Official mark
Signal motif · not a logo

Hive

Signal
Hive gold · #FDC304
Motif
Cells: the many working together, the one outlined
Verb
Multiplies
Role
Multiply. Coordinated AI co-workers for business operations.
Delivery
Custom build. On a qualifying build, the application code is handed over.

06System graphics

One chain, one loop.

The chain shows how a signal becomes a system. The loop shows how the work keeps going. Both are drawn on ink, where every signal colour reads.

  1. 00SignalWhat AI answers and buyers show
  2. 01RadarDiagnose · the platform we run
  3. 02VectorDirect · custom build
  4. 03HiveMultiply · custom build
  5. 04YouOwned application code
Signal → Radar → Vector → Hive → You. Radar stays the platform Pixelmojo runs; what you own at the end of the chain is the application code of a qualifying Vector or Hive build.
  1. 01DiagnoseRead the signal. Radar audits AI visibility and shows the evidence behind each finding.
  2. 02DesignDecide what the system should do, scoped with you before anything is built.
  3. 03BuildShip Vector or Hive as a custom build. On a qualifying build, the application code is yours.
  4. 04ImproveMeasure again and keep the intelligence maintained. Then the loop starts over.
Diagnose → Design → Build → Improve, then back to Diagnose.

07Layout and application

Build pages like instruments.

Cream and ink, an editorial grid, technical labels. Every surface reads as a working document: a clear headline, the evidence, the next move.

Pixelmojo · ReportAI visibility audit.Radarby Pixelmojo
Report cover · paper, one signal rule
Pixelmojo · SlideSignal to system.Radar → Vector → Hive → You
Slide · ink, mono flow line

Do

  • Start on paper. Switch to an ink sheet for emphasis or a system graphic.
  • Build on the grid: hairline rules, mono labels, generous margins.
  • One active element per surface, and it is pink.
  • Square corners on marks, diagrams, tables and data.
  • Use the official files for the signature and the product marks.

Don't

  • No gradients, glows or drop shadows.
  • No pills or heavy rounding on content, and no grids of identical cards.
  • No raw signal colour for small text. Use the text-safe values.
  • No motif in a logo slot, and no mark with a recoloured verb.
  • No second pink element competing with the first.

08Voice and ownership

Say what is true. Then stop.

Plain, direct, second person. Short declarative sentences, verb-first calls to action, numbers only when they carry a real, sourced signal. No emoji, no hype, no dashes. Ownership claims are the ones to get exactly right.

Approved claims

  • AI products you own. Intelligence we maintain.The global slogan.
  • From AI visibility to AI systems you own.The narrative.
  • Radar is our self-service platform. You run the audit; we run the platform.The Radar boundary.
  • On a qualifying custom Vector or Hive build, the application code is yours.The build boundary, with its qualifier.
  • Every Radar finding comes with the evidence behind it.A claim the product shows on screen.

Prohibited overclaims

  • Own Radar.Radar stays a platform Pixelmojo operates.
  • You own everything, intelligence included.Pixelmojo maintains the intelligence platform.
  • Every build comes with full code ownership.Ownership applies to qualifying custom builds.
  • Guaranteed AI citations.No outcome is promised.
  • A higher score gets you recommended.A causal claim with no evidence behind it.
  • Any number without a dated source.Numbers appear only when they carry a real signal.

09Summary

v3 in one line.

From signal to a system you own.

Signature
The official Pixelmojo artwork, signing every surface.
Palette
Paper and ink, with blue, pink and gold as product signals.
Type
Archivo Variable, Instrument Serif, JetBrains Mono.
Marks
Official geometry, pink active verb, unchanged.
Ownership
Radar is ours to run. Qualifying builds are yours to own.
See the product familyRead the v2 case study, July 2026