One grid, three verbs.

A logo describes one product. A grammar describes a company.

Pixelmojo ships instruments. Radar audits how AI reads your brand across 13 checks and hands you the fix. Vector shows the move your growth data is making. Hive multiplies the work of one team across many channels. Each product needed its own mark, but a drawer of unrelated logos would fracture the brand with every launch.

So the identity is not a logo, it is a rule for making logos. One geometric grammar generates every product mark, today's three and whatever ships next. The customer learns the language once. Every new mark is a sentence they can already read.

The grammar borrows the oldest instrument in strategy: the two-by-two grid. An audit table reduced to its atom. Order, one action, one result.

Four cells. Three roles. No exceptions.

Every mark lives on a 64-unit square divided into four cells. Two cells stay square and quiet: the system working as expected. One cell becomes the product's verb, always pink, always top-right: the thing this product does. One white counter-shape sits on the opposite diagonal, always bottom-left, and answers the verb: the result, the origin, the individual.

Every mark gets two reads. First read: a clean geometric monogram, calm enough for a favicon. Second read: the product in motion, an audit mid-sweep, a trajectory underway, a colony at work. The second read is the promise. It should arrive about a second after the first, like the finding the products themselves deliver.

Three products, one bloodline.

Nothing arbitrary.

All three marks share one skeleton: 64-unit canvas, 4-unit margin, 4-unit gutter, four 26-unit cells. Every coordinate is a multiple of the brand's 4px spacing base. Square corners by law; the circle appears once in the whole family, as Radar's blip, and scarcity is what makes it loud.

The verbs are derived, not drawn. Radar's sweep is a true quarter-circle of radius 26 swung from the cell's inner corner. Vector's triangles are the cell cut on its diagonal, repeated at 16 units for the origin. Hive's swarm re-applies the master grid inside one cell: 11-unit subcells, 4-unit gutter, the system fractal with itself.

Room to read.

At favicon sizes the standard geometry thins out, so the family ships a dedicated small cut: margins tightened, counter-shapes enlarged. Never scale the display mark below 24px; switch to the small cut instead.

Pink is the verb. Nothing else gets it.

Pixelmojo's rule is color as meaning, never decoration. Across the family, #F90B8A marks the active element only: the part of the mark doing the work. Everything else is neutral. When color is everywhere it means nothing; here it means “this is the action.”

The A-to-F grade gradient is Radar's alone: it is the product's core readout, so Radar's hero variant may carry it in the sweep. Vector and Hive never take the gradient. One product, one signature, no dilution.

Three voices, fixed roles.

Space Grotesk speaks, Geist explains, Geist Mono measures. Product names are always Space Grotesk 600 with tight tracking. The “By Pixelmojo” signature is always mono, uppercase, 0.18em. No other typefaces enter the system.

The product speaks, Pixelmojo signs.

Every lockup follows one construction: mark left, product name in Space Grotesk, “By Pixelmojo” beneath in mono. The gap between mark and wordmark equals one cell width. The product is the instrument; Pixelmojo is the certification underneath it. Never reverse the hierarchy, never set the product name in mono, never drop the signature on marketing surfaces.

Inside a product's own UI the signature may drop after first render; the mark alone carries identity at app scale. On the website, in ads, and in exports the full lockup is mandatory at least once per surface.

Six ways to break it. Don't.

Also: never swap a verb between products, never outline the shapes, never place the mark on photography or a gradient background, never invent a fourth mark outside the grammar.

Every layout is the logo.

The quadrant doubles as the family's master layout grid, and it mirrors how the products are organized: scores in cells, one finding pulled forward. Ads, covers, report pages, and dashboard tiles divide the same way: two quiet cells, one active cell, one finding. The brand scales without ever redrawing the mark, because every surface is the mark.

Audit grade / weekly pulse / campaign · same grid, different payload

In layout, the pink cell always holds the message doing the work: the grade, the hook, the CTA. The counter-dot marks the proof or the finding. Quiet cells hold context. One pink cell per surface, never two.

Speak like an instrument.

The family talks the way a good readout does: plain, direct, second person. Short declarative sentences. Verb-first CTAs of four words or fewer. Numbers only when they carry a real signal. No emoji, no hype, no dashes.

Radar sweeps. Vector points. Hive multiplies.

One grid, three verbs, and room for every product Pixelmojo ships next. The system needs no redesign to grow. It needs discipline.