Skip to main content
Brand system case study · V2 · Public Identity · Product · Voice · Pixelmojo · July 2026

One grid. Three verbs. Room to grow.

The identity system for the Pixelmojo product family. Radar sweeps. Vector points. Hive multiplies. One geometric grammar makes every product unmistakably itself and unmistakably ours.

Identity · Product · VoicePixelmojo · July 2026
Radar sweeps.Sees what AI gets wrong.

64 × 64 master grid
Pink marks the action

Auto-cycling · click a tab to hold
Brand system2026 Build manifest
  • 64-unit grid
  • Space Grotesk
  • Geist
  • Design tokens
All projects
01 / Why a system

A logo describes one product. A grammar describes a company.

Pixelmojo ships instruments. Radar audits how AI reads your brand and hands you the fix. Vector shows the move your growth data is making. Hive multiplies the work of one team across many channels.

Each product needed its own mark. A drawer of unrelated logos would fracture the brand with every launch. So the identity is not a logo. It is a rule for making logos. Customers learn the language once, then read every new mark as part of the same family.

01Two quiet cellsThe baseline. The system working as expected.
02One pink verbThe action. The thing this product does.
03One counter-shapeThe answer. The result, origin, or individual.
04The mark assembledA clean monogram first. A product in motion second.
02 / The family

Three products. One bloodline.

Every mark gets two reads. First, a calm geometric monogram. Then the product in motion: an audit mid-sweep, a trajectory underway, a colony at work.

Sweeps

Radar

Sees what AI gets wrong. Thirteen AI visibility tools in one audit. Radar checks how ChatGPT, Claude, Gemini, and Perplexity read your brand, then hands you the exact fix for every finding.

  • 13 checks
  • Live now
  • Free to start
Run Radar
Points

Vector

Shows the move. A twelve-dimension lead qualification engine configured to your ideal customer profile. It scores every inbound signal and routes only ready-to-buy leads to sales.

  • 12 dimensions
  • 60-day build
  • You own the code
See Vector
Multiplies

Hive

The colony works as one. Multi-agent AI co-workers coordinate autonomously, share intelligence, and run operations like a real team. Not more disconnected chatbots.

  • Shared context
  • 12-week build
  • You own the code
Meet Hive
Canvas · 64 × 64 Radar · R26 arc + R8 blip
03 / Construction

Nothing arbitrary.

All three marks share one skeleton: a 64-unit canvas, 4-unit margin, 4-unit gutter, and four 26-unit cells. Every coordinate follows the brand’s 4-pixel spacing base.

The verbs are derived, not drawn. Radar uses a true quarter-circle. Vector cuts the cell on its diagonal. Hive reapplies the master grid inside one cell so the system becomes fractal with itself.

Canvas64 × 64 units
Margin / gutter4 units / 4 units
RadarR26 quarter arc + R8 blip
VectorCorner triangles · 26 + 16
Hive11-unit subcells · 4-unit gutter
01 · SpaceGive it one cell.Clearspace equals one cell width on every side.
02 · SizeKeep it readable.Use the optical small cut below 24 pixels. Never go below 16.
03 · ColorPink is the verb.Nothing else gets it. Color marks the part doing the work.
04 · FormProtect the grammar.No rotation, rounding, shadows, recoloring, repositioning, or gradient outside Radar.
04 / Expression

Color means something. Type has a job.

Restraint creates recognition. One accent owns the action. Three type voices divide speaking, explaining, and measuring. No other typefaces enter the system.

Color · Semantic, never decorative
Pink is the verb.
Nothing else gets it.
#F90B8A · Verb
#F5F6F7 · On dark
#0E0F12 · On light
A-to-F grade spectrum · Radar hero only
Typography · Three fixed roles
Grade the signal.Display · Space Grotesk 600
You read the grade, you know what to do next. Momentum you can see, week over week.Body · Geist Sans 400
By Pixelmojo · 13 checks · A+Instrument labels · Geist Mono 400 · 0.18em
Lockups · Mark + name + signature
RadarBy Pixelmojo
VectorBy Pixelmojo
HiveBy Pixelmojo
05 / Applications

Every layout is the logo.

The master quadrant becomes the layout grid. Two quiet cells. One active cell. One proof point. The pink cell always holds the message doing the work.

Audit gradeRadar
Weekly pulseProduct
CampaignGTM

One pink cell per surface. Never two.

06 / Voice

Speak like an instrument.

The family talks the way a good readout does: plain, direct, second person. Short declarative sentences. Verb-first calls to action of four words or fewer. Numbers only when they carry a real signal. No emoji, no hype, no dashes.

01Plain
02Direct
03Provable

Sounds like us

“Radar sees what AI gets wrong.”
“You read the grade, you know the move.”
“Don’t trust an AI score because a tool made it. Trust it because we can prove how it was made.”

Does not

“Revolutionize your AI-powered brand journey!”
“We’re passionate about supercharging synergies.”
“Anything with an exclamation mark and a rocket.”
Release 01 / 07 · Brand system · 2026 Next release · Lakbay AI
Radar sweeps. Vector points. Hive multiplies.

One grammar. Every product unmistakably ours.

A system like this takes a studio that designs and ships. Revenue-first design is the service that built it.