AI Visibility Answers
Direct answers to the questions B2B teams ask about AI visibility, GEO, AEO, ChatGPT citations, and getting their brand into AI search results.
What is AI visibility?
AI visibility is whether AI engines like ChatGPT, Claude, Perplexity, and Gemini can find, describe, and recommend your brand when buyers ask about your category. It has two layers: the answer stage, whether you appear and get cited, and the decision stage, whether you are the name the engine picks.
How do I show up in Google AI Overviews?
AI Overviews pull from the same Google index as regular Search, so the path in is standard SEO: crawlable pages, strong E-E-A-T signals, and content with original insight. Google confirmed in May 2026 that no special files, markup, or AI-specific rewrites are required.
Why does ChatGPT confuse my company with another?
ChatGPT confuses your company with another because it links your name to the wrong entity in its internal knowledge graph. This is brand disambiguation failure, not hallucination: the facts it returns may be accurate, just about a different company that shares your name. The fix is stronger entity signals, not more content.
How much does an AI visibility audit cost?
AI visibility audits range from free to a few hundred dollars per month. Radar starts at $0 for technical readiness tools, $5 for a single full audit, and $199/month for a Pro Retainer with weekly re-scans. Subscription competitors like AthenaHQ ($295/mo) and Gauge ($99/mo) sit at the higher, monitoring-only end.
Why is not ChatGPT citing my B2B SaaS?
ChatGPT cites sites it treats as authoritative for a query. Most B2B SaaS sites lack two specific signals: structured data declaring entity identity, and citations from domains ChatGPT already trusts.
How do I get cited by Perplexity?
Perplexity cites sources it crawls + ranks for the live query. To get cited: allow PerplexityBot in robots.txt, ship answer-first content (BLUF paragraphs under question-shaped headings), and acquire citations from high-authority domains Perplexity already ranks.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring web content so AI search engines like ChatGPT, Claude, Perplexity, and Gemini cite it in their responses. Unlike SEO which optimizes for keyword rankings, GEO optimizes for entity recognition, structured data, and citation probability.
ChatGPT vs Perplexity vs Gemini vs Claude for brand research?
All four AI engines surface brand information but cite sources differently. Perplexity shows explicit URL citations. ChatGPT blends training data with browsing. Claude prioritizes recency and reasoning. Gemini integrates live Google search results.
Why does ChatGPT say wrong things about my company?
ChatGPT hallucinations about your company come from three sources: outdated or thin training data, confusion with similarly-named companies, and absence of authoritative web sources for ChatGPT to ground its answers in. Each source has a different fix.
Why is my company invisible in AI search results?
AI engines surface companies they trust as authoritative for a query. Invisibility usually means one of three things: AI crawlers cannot access your site, your structured data does not identify your entity, or no high-authority source on the web mentions you.
Why does Perplexity cite my competitor instead of me?
Perplexity ranks sources per-query by domain authority, content relevance, and recency. If your competitor is cited and you are not, they typically beat you on one of three signals: answer-first content structure, citation accumulation from high-trust domains, or recency of updates on the relevant page.
How do I add Organization schema for AI search?
Add a JSON-LD script tag with Organization schema to your root layout (head). Include name, legalName, url, logo, foundingDate, founders, sameAs links to LinkedIn/GitHub/Crunchbase, and disambiguatingDescription if a similarly-named company exists. AI engines re-crawl and update within 7-14 days.
How do I write content that ChatGPT will cite?
ChatGPT cites content that answers a specific question in 1-3 sentences and comes from a domain it trusts. Four tactics: open every section with the answer (BLUF), use question-shaped H2s, structure data as HTML tables, and republish with fresh dateModified when claims change.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring web content so AI engines can extract and cite it as a complete answer. AEO focuses on extraction-friendly formatting: BLUF paragraphs, FAQPage schema, HTML comparison tables, and speakable schema.
What is llms.txt and do I need it?
llms.txt is a proposed markdown file at /llms.txt that summarizes a site for language models and links its key pages. You do not need it for AI search visibility: Google says Google Search ignores it, and no major AI engine documents using it to choose citations. Some coding agents do fetch it.
AEO vs GEO vs SEO: which one matters in 2026?
All three matter, but for different buyer behaviors. SEO captures Google search traffic. GEO builds entity authority that AI engines cite. AEO formats content for extraction by AI answer engines. B2B SaaS teams need all three; consumer brands prioritize SEO; emerging AI-native teams prioritize GEO + AEO.
Schema.org vs llms.txt: which AI search signal matters most?
Schema.org. JSON-LD identifies your entities (Organization, Product, Person) per page and powers Google rich results. llms.txt is a proposed site summary that Google Search ignores and that no major AI engine documents using to choose citations. Treat it as optional.
Why is my AI Readiness score low?
Low AI Readiness tool scores reflect missing evidence across five categories: bot discoverability (30 points), structured data (25), LLM communication (25), content accessibility (15), and cross-signal readiness (5). Review the category breakdown for lost points. This tool score differs from the overall Radar dashboard average.
My competitor is in ChatGPT and I am not — what do I do?
Run a head-to-head audit to identify exactly which signals your competitor has that you do not. The gap is typically one of: bot access, Organization schema, authoritative citations, or freshness. Close the gap on the highest-impact signal first, expect 30-60 days to register in ChatGPT.