How much does an AI visibility audit cost?
AI visibility audits range from free to a few hundred dollars per month. Radar starts at $0 for technical readiness tools, $5 for a single full audit, and $199/month for a Pro Retainer with weekly re-scans. Subscription competitors like AthenaHQ ($295/mo) and Gauge ($99/mo) sit at the higher, monitoring-only end.
Pricing depends on whether you want a one-time snapshot or continuous monitoring, and whether you need just the technical readiness layer or the LLM-powered citation layer on top. The market splits into pay-per-audit tools and monthly subscriptions.
What the tiers cost
| Tier | Price | What you get |
|---|---|---|
| Free | $0 | Technical readiness tools: crawl check, robots.txt, llms.txt, schema audit, AEO auditor, readiness score |
| Single audit | $5 | One full audit including the LLM-powered citation and hallucination layer |
| Starter Pack | $12 | A small pack of audits for periodic checks |
| Power Pack | $40 | A larger pack for multi-domain or repeat audits |
| Pro Retainer | $199/mo | 40 audits with weekly pulse re-scans on watched domains |
How Radar compares to subscription tools
Most AI visibility products are monitoring-only subscriptions: AthenaHQ runs $295/month and Gauge runs $99/month. They track what AI says about a brand but do not audit whether AI can technically crawl, parse, and accurately cite the site. Radar covers both layers and starts at a $5 entry price instead of a monthly commitment.
If you just want to know where you stand today, start with the free technical readiness tools. The paid tiers add the LLM-powered layer: citation tracking, hallucination detection, prompt share-of-voice, and brand disambiguation.
What changes the price
- Audit depth: technical readiness only (free) vs full LLM-powered citation analysis (paid).
- Cadence: a one-time audit vs weekly re-scans on watched domains.
- Domain count: a single brand vs multiple client domains for agencies.
- Strategy support: self-serve tooling vs a hands-on AI Visibility Strategy engagement.
Want to take action on this?
Related questions
Why is my company invisible in AI search results?
AI engines surface companies they trust as authoritative for a query. Invisibility usually means one of three things: AI crawlers cannot access your site, your structured data does not identify your entity, or no high-authority source on the web mentions you.
DefinitionWhat is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of structuring web content so AI search engines like ChatGPT, Claude, Perplexity, and Gemini cite it in their responses. Unlike SEO which optimizes for keyword rankings, GEO optimizes for entity recognition, structured data, and citation probability.
TroubleshootWhy is my AI Readiness score low?
AI Readiness scores under 60 usually indicate a critical gap in one of five categories: bot discoverability, structured data, LLM communication (llms.txt), content accessibility, or cross-signal readiness. The category breakdown in your Radar audit identifies which one is dragging the unified score down.
