How much does an AI visibility audit cost?
AI visibility audits range from free to a few hundred dollars per month. Radar starts at $0 for technical readiness tools, $5 for a single full audit, and $199/month for a Pro Retainer with weekly re-scans. Subscription competitors like AthenaHQ ($295/mo) and Gauge ($99/mo) sit at the higher, monitoring-only end.
Pricing depends on whether you want a one-time snapshot or continuous monitoring, and whether you need just the technical readiness layer or the LLM-powered citation layer on top. The market splits into pay-per-audit tools and monthly subscriptions.
What the tiers cost
| Tier | Price | What you get |
|---|---|---|
| Free | $0 | Technical readiness tools: crawl check, robots.txt, llms.txt, schema audit, AEO auditor, readiness score |
| Single audit | $5 | One full audit including the LLM-powered citation and hallucination layer |
| Starter Pack | $12 | A small pack of audits for periodic checks |
| Power Pack | $40 | A larger pack for multi-domain or repeat audits |
| Pro Retainer | $199/mo | 40 audits with weekly pulse re-scans on watched domains |
How Radar compares to subscription tools
Most AI visibility products are monitoring-only subscriptions: AthenaHQ runs $295/month and Gauge runs $99/month. They track what AI says about a brand but do not audit whether AI can technically crawl, parse, and accurately cite the site. Radar covers both layers and starts at a $5 entry price instead of a monthly commitment.
If you just want to know where you stand today, start with the free technical readiness tools. The paid tiers add the LLM-powered layer: citation tracking, hallucination detection, prompt share-of-voice, and brand disambiguation.
What changes the price
- Audit depth: technical readiness only (free) vs full LLM-powered citation analysis (paid).
- Cadence: a one-time audit vs weekly re-scans on watched domains.
- Domain count: a single brand vs multiple client domains for agencies.
- Strategy support: self-serve tooling vs a hands-on AI Visibility Strategy engagement.
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