Wrong Business or Wrong Fact? Scout Checks the Report
Same name. Wrong business? Before an AI visibility report reaches your client, Scout checks whose business the evidence actually describes, in four checks: did the audit measure your client's business, are the AI answers about your client, is it a wrong fact or a wrong business, and is there enough evidence to say. If the audit picked a different, same-named company, ask the platform to correct the business identity and rerun the audit. An answer about another business calls for identity work across the client's website and profiles. A wrong detail about the right business goes to whoever owns the source, with the original answer kept as evidence. A vague or uncertain answer means confirming the details with the client and repeating comparable questions. One report can contain several problems, and each finding needs its own check.
This is an animated film. Bramblecove Travel and Bramblecove Tours are fictional businesses, and the answers on screen are illustrative: not a Radar run, product screenshot or customer result.
Transcript
- Same name. Wrong business? Hold that stamp. Before this report reaches your client, whose business did it actually measure? Let's open the folder.
- Our fictional client is Bramblecove Travel: custom itineraries in Lisbon. Bramblecove Tours runs coach day trips from Porto. Different websites. Different cities. Different trips.
- The names are only the starting point. First, check the business the audit identified. Do its domain, location and offering match what your client confirms? If the audit picked Tours when your client is Travel, stop there. Ask the platform to correct the business identity and rerun the audit.
- This report measured someone else. Set it aside before recommending a fix to your client. Once the audit targets the right business, inspect the actual AI answers. Here's an answer about coach trips from Porto, with the Tours website. But the question was about Travel in Lisbon.
- That is evidence of a different business. The next job is to make your client's identity clearer across their website and profiles. Now look at this answer. The website matches. Lisbon matches.
- Custom itineraries match. But the founding year is wrong. So, wrong business? No. This answer identifies your client and gets a detail wrong.
- Keep the original answer as evidence. Mark the fact for correction and give it to whoever owns the source. Adding this note doesn't change what AI says. That still needs checking. And what if the answer just says, “Bramblecove offers great trips”?
- No website. No clear location. No clue which trips. Or it lists both businesses and says it can't tell which you mean? That's uncertainty.
- There isn't enough evidence to call it a mix-up. Confirm the details with your client, then repeat comparable questions. Keep the questions, answers, providers and dates so you can inspect what changed. One report can contain several problems. Each finding needs its own check.
- Check who the audit measured, who the answers describe, what fact is wrong, and whether the evidence is clear enough to decide. Now you can explain what needs attention and who should act. The stamp can wait. I'm Scout, your guide to Radar.
Run Radar's six free technical checks on your domain, then follow the evidence behind each finding.