AI Says It's the “Best.” Ask This Before You Trust It | Lloyd & Scout
AI says an agency is the “best.” Best for which customer? Lloyd and Scout turn a vague “best” into a question you can check. Start with a real customer and what they need: a website launch, a small team, and a site that has to work with their CRM. Put those needs in the question, then inspect the answer: does the recommendation fit, what supports that, and what's still unknown? Keeping the question and the evidence together gives you a useful starting point, not a final verdict.
This is an animated film. The agency, the trophy and the answer on screen are illustrative: no real ranking, AI answer or client result is shown.
Full transcript · 1:00
Transcript
- Found it! The best agency. Best for whom? It didn't say. Then start with a real customer.
- What do they need? A website launch. A small team. And it has to work with their CRM. Put those needs in the question.
- Then inspect the answer. Does the agency fit? What supports that? What's still unknown? Keep the question and the evidence together.
- That's a useful starting point. At least we know what this is good for.
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