Design Psychology
Also known as: Behavioral Design, Cognitive Design Patterns
How cognitive biases, aesthetic-usability effects, and behavioral science shape design decisions that drive measurable business outcomes.
Articles (8)
Thread-Based Agentic Experience Engineering [TBE + AXD]
The unified framework connecting Thread-Based Engineering to Agentic Experience Design. How thread autonomy levels map to trust patterns and supervision models.
Mar 23, 2026
AX Metrics: How to Measure Agentic Experience Quality Beyond Task Completion
Task completion alone is a vanity metric for AI agents. The five-pillar AX metrics framework that separates agents users tolerate from agents users trust.
Mar 14, 2026
Agent Personality Design: Voice and Trust Framework
Too much anthropomorphism can undermine trust. A practical framework for AI agent personality, tone calibration, and voice design that builds trust.
Mar 13, 2026
Conversation Flow Architecture [4 Design Layers]
LLMs show a 39% average performance drop in multi-turn conversations. Learn 4 conversation flow layers: state machines, context persistence, handoff topologies, and state recovery for production agents.
Mar 11, 2026
Trust Design Patterns: How Users Learn to Rely on AI Coworkers
Only 6% of companies fully trust AI agents for core processes. This guide covers the six trust patterns, progressive autonomy, and recovery cycles that make agentic experiences trustworthy.
Mar 8, 2026
Why Your Design Team's Next Hire Should Think Like a Computer Scientist
What computational thinking means for design teams, how it shows up in components, tokens and rules, and what to look for when you hire. With examples from our own system.
Sep 15, 2025
Why Beautiful Design Fails to Sell?
Discover why award-winning beautiful designs often have terrible conversion rates. This comprehensive guide reveals how to escape the 'pretty but pointless' trap and build growth-driven design that transforms visitors into customers through strategic, data-driven approaches.
Jun 21, 2025
The Aesthetic-Usability Effect: Why Good-Looking Designs Feel Easier to Use
The Aesthetic-Usability Effect means users perceive beautiful designs as more usable. This guide covers the psychology, practical playbook, and real-world examples from Apple, Airbnb, and Google.
Jun 12, 2025
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