Brand & Sales Design

Brand Disambiguation: When AI Confuses Your Brand With Someone Else

When AI engines link your brand to the wrong same-named entity, you still get cited, but the citation points at someone else. Here is how brand disambiguation fails and how to fix it.

Jun 5, 2026

Trust Design Patterns: How Users Learn to Rely on AI Coworkers

Only 6% of companies fully trust AI agents for core processes. This guide covers the six trust patterns, progressive autonomy, and recovery cycles that make agentic experiences trustworthy.

Mar 8, 2026

AX Design Explained: The 2026 Guide to Agentic Experience

AX (agentic experience) design explained: what it is, how it differs from UX, and how to design for an era where AI agents are the users.

Mar 6, 2026

From UX to AX: What Design Looks Like When AI Becomes Your Co-Worker

UX design is splitting into a new discipline called AX (Agentic Experience). This guide covers the six patterns, four protocols, and product redesigns shaping interfaces in 2026.

Feb 17, 2026

AI Design Control Tower: The Idea and What We Withdrew (Dated Note)

A dated note on our September 2025 AI Design Control Tower post: the idea of connecting product data to design decisions, and the results and offer we withdrew in 2026.

Sep 18, 2025

Why Your Design Team's Next Hire Should Think Like a Computer Scientist

What computational thinking means for design teams, how it shows up in components, tokens and rules, and what to look for when you hire. With examples from our own system.

Sep 15, 2025

Why Beautiful Design Fails to Sell?

Discover why award-winning beautiful designs often have terrible conversion rates. This comprehensive guide reveals how to escape the 'pretty but pointless' trap and build growth-driven design that transforms visitors into customers through strategic, data-driven approaches.

Jun 21, 2025

How to Build a Brand That AI Search Engines Cite

5 branding strategies optimized for ChatGPT, Perplexity, and AI Overviews. Build a brand AI search engines actually cite and recommend.

Jun 12, 2025

The Aesthetic-Usability Effect: Why Good-Looking Designs Feel Easier to Use

The Aesthetic-Usability Effect means users perceive beautiful designs as more usable. This guide covers the psychology, practical playbook, and real-world examples from Apple, Airbnb, and Google.

Jun 12, 2025