Tool comparison
Radar vs Profound
Different layers, not competitors. Profound monitors what AI says about your brand across multiple AI engines over time. Radar checks whether AI can read and correctly identify you, samples what AI answers say, and gives you a suggested fix for each finding.
For teams deciding between AI monitoring and AI technical readiness
Quick answer
Profound and Radar solve different problems. Profound is a monitoring platform that tracks how often AI engines mention your brand across multiple AI platforms over time. Radar audits whether AI can find and correctly read your brand, samples AI answers, and gives you a suggested fix for each issue.
If you want continuous tracking across many engines, start with Profound's free trial. If you want a one-off check of the technical foundation and what AI gets wrong about you, start with Radar's free technical checks.
How they fit together
Radar and Profound sit on two layers of the same stack. One checks whether AI can read you correctly. The other measures what AI says over time.
Check whether AI can crawl, parse, and correctly identify you, with a suggested fix for robots.txt, schema, llms.txt, and the false claims AI repeats about your brand. Crawl access is a prerequisite for AI engines that fetch your pages.
Track share of voice and citation trends across multiple AI engines over time, with consumer prompt data. Run this continuously to see what changes.
If AI cannot fetch your pages, monitoring mostly confirms the gap. Check the foundation first, then track what changes.
Side by side comparison
Profound features per its own site, checked 14 and 26 September 2026. Profound leads on monitoring breadth and enterprise security; Radar leads on pay-per-audit pricing and a fix prompt for every finding.
Which should you start with?
Start with Radar if
- Your AI visibility is unproven and you need to know what is broken
- You want to fix crawl access, schema, and llms.txt, not just watch a score
- You want a free self-serve check with no sales call
- You want pay-per-audit pricing instead of a subscription
Add Profound when
- You want continuous monitoring across many prompts over time
- You need coverage across more AI engines than Radar scores
- You want Prompt Volumes consumer panel data for AI keyword research
- You need SOC 2 Type II and SSO for security review
Pricing comparison
Profound
AI visibility monitoring
agency plans from $99/mo, custom Enterprise
- ·Multiple AI engines monitored
- ·Prompt Volumes consumer panel
- ·SOC 2 Type II, SSO and SAML
- ·Agency Growth: $99/mo, client workspaces $399/mo
- ·Profound pricing, checked 26 September 2026
Radar Audit Packs
Pay as you go
per pack, credits never expire
- ·Single audit: $5
- ·Three audit pack: $12
- ·Power Pack (10 audits): $40 ($4 per audit)
- ·All 13 tools per audit
- ·Free first audit per domain
Radar Pro Retainer
Best for agencies
per month
- ·40 full audits per month
- ·Watched-domain weekly pulse re-scan
- ·Score delta alerts when AI visibility changes
- ·PDF export for client deliverables
- ·LLM Answer Diff (before/after tracking)
Profound offers a free trial, agency plans from $99 per month and custom Enterprise pricing (checked 26 September 2026). Radar is self-serve from $5 per audit, with no subscription required.
We audit ourselves in public
We run Radar against pixelmojo.io and publish the latest audit unedited, including the hallucinations it finds in AI answers about us. The same scoring formula and JSON shape runs on every customer audit. If you want to see the methodology before you trust it, read it applied to our own brand.
Frequently asked questions
Should I use Profound and Radar together?+
They can work together. Radar checks the technical foundation (crawl access, robots.txt, llms.txt, schema) and the false claims AI repeats about you, with a suggested fix for each. Profound monitors share of voice and citation trends across multiple AI engines over time. Profound also runs crawlability diagnostics, so compare the overlap before paying for both.
How is Radar different from Profound?+
Profound is a monitoring platform that tracks what AI says about your brand across multiple AI engines over time. Radar is a per-audit report that pairs technical readiness checks with sampled AI answers from four engines, with the evidence and a suggested fix behind each finding. Profound tracks the trend; Radar audits a domain at a point in time. Radar Pro also re-asks up to 12 buyer questions you set with us for one site across four AI engines every week.
Is Radar a cheaper Profound alternative?+
Not exactly, because they do different jobs. If you need monitoring across multiple AI engines with consumer prompt data and enterprise security, that is Profound, which also has a free trial and agency plans from $99/mo (checked 26 September 2026). If you want a per-audit technical and AI-answer check with a suggested fix for each finding, that is Radar, starting at $5 with six free technical checks.
What does Profound do that Radar does not?+
Four things worth naming plainly: monitoring across more AI engines than the four Radar scores (its site lists ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek and Google AI Overviews; checked 27 September 2026), Prompt Volumes consumer panel data showing real queries people send to AI, SOC 2 Type II and SSO enterprise security, and years of continuous trend benchmarking against a large page network. Those are real advantages for an enterprise ICP.
Where does Radar differ from Profound?+
Pay-per-audit pricing with credits that never expire, six free technical readiness checks, an AI-ready fix prompt for every finding grouped into implementation threads, hallucination detection with the correction to publish, and brand disambiguation. The overlap is real: Profound also offers crawlability diagnostics and, on Enterprise, FactCheck (checked 14 September 2026).
Which should I buy first?+
Radar, if you want a quick check of whether AI can read your site: the six technical checks are free, take about a minute, and each finding comes with a suggested fix. Add Profound when you need continuous monitoring across more engines.
Check the foundation. Run the free Radar checks.
Six free technical readiness checks show what AI can read on your site, with a suggested fix for each issue. The AI-answer checks come with the paid audit.