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Is Someone Seeding Your Brand on Reddit?
Find what people say about your brand on Reddit. Discovers real posts via Google search, detects LLM-seeded (AI-generated promotional) content, and analyzes sentiment.
Reddit is one of the largest training data sources for large language models. What people say about your brand on Reddit directly influences how AI search engines represent you. LLM seeding (also called astroturfing) is the practice of planting AI-generated promotional posts on Reddit to manipulate these training signals. Detecting seeded content matters because it can distort your brand perception in AI outputs and violate platform rules. This tool analyzes Reddit mentions for promotional language patterns, brand name density, and framing that indicate AI-generated content versus genuine organic discussion.
What we detect
Brand Mentions
Discovers Reddit posts mentioning your brand via Google search. Works across all of Reddit or specific subreddits you choose.
LLM Seeding Detection
Two-layer analysis: heuristic pre-screening (promotional language, brand density, framing patterns) plus GPT-4o-mini refinement for suspicious posts.
Sentiment Analysis
Categorizes mentions as positive, neutral, or negative based on context around your brand name.
Cross-Sub Detection
Flags authors who post about your brand in multiple subreddits, a common astroturfing pattern.
How We Score (And Why It Matters)
Reddit is one of the largest sources of LLM training data. Your brand's Reddit presence directly influences how AI systems talk about you. This tool helps you monitor that presence and detect artificial seeding.
Mention Volume
25 ptsHow many Reddit posts mention your brand? More mentions (especially from diverse sources) signal stronger community awareness.
Subreddit Diversity
20 ptsIs your brand discussed across multiple communities? Diversity signals organic reach rather than concentrated promotion.
Sentiment
20 ptsAre mentions positive, neutral, or negative? AI training data carries sentiment forward, so negative Reddit threads can influence how LLMs describe your brand.
Organic vs Seeded
20 ptsWhat percentage of mentions appear genuinely organic? We analyze promotional language, brand density, framing patterns, and cross-posting behavior to detect LLM-seeded content.
Recency
15 ptsAre mentions recent or stale? LLM training systems weight recent content. Active Reddit discussions signal ongoing relevance.
Why Reddit monitoring matters for AI visibility
Reddit is a primary training data source for large language models. What people say about your brand on Reddit directly shapes how ChatGPT, Claude, and other AI systems describe you. LLM seeding (posting AI-generated promotional content disguised as organic Reddit posts) is an emerging concern that can backfire when detected.
